Every day

Day One

It’s always Day One.  Make sure every day is Day One.

Because Day Two is about living in the middle ground, maintaining the status quo.  It’s about instituting bureaucratic rules and processes.  And moving into painful decline, and eventually death.

Day One is about obsessing with excellence, knowing trends, doing high velocity decision making.  There’s no time to consult committees, or exercise reasonable caution, or take the time to ask permission.

Never ask permission.  Unless you prefer Day Two.

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