You don’t need more data

Data gets us the Kardashians (from Seth Godin)

I have nothing against the Kardashians.  I applaud their pluck, their entrepreneurship, their ability to print money by doing little more than showing up.

But if you’re focused on the number of friends and hits and views. if you’re focused on the number of opens and clickthroughs.  If you’re focused on the metrics of social media, you’re on a race to the bottom.

Those who seek to add value, to challenge the status quo, to add value to the lives of themselves and others. Those who create art.  Those who seek to make a difference in the lives of others are the ones committed to the longer view, committed to changing their world.

You don’t need more data.  You need more content.  That’s how you change the world.

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