SCARF Model – Influcencing Others with Dr David Rock

Notes:
• Minimize Danger vs. Maximize Reward
• Engagement
• Carrot and Stick
• SCARF – Status, Certainty, Autonomy, Relatedness, Fairness
• Motivation
• Status – Perception of where you are in relation to people around you.
• Certainty – Ambiguity generates a danger response. The brain is always trying to predict.
• Autonomy – Stress is amplified by sense of no control.
• Relatedness – When you meet new people your brain perceives danger.
• Bond: handshake, share, etc.
• Friend vs. Foe
• Fairness – A fair exchange activates the reward circuitry.

Do things that generate the reward state to make people smarter, more effective, more engaged and more productive.