Desire with an expiration date

“Without a sense of urgency, desire loses its value.” – Jim Rohn

Desire has a short shelf life.  Unless you add urgency, unless you wrap your desire within the constraints of a deadline, it loses meaning, it loses power.

Start the stopwatch, add the constraint of time.  Motivate yourself to step up and take action – now.  Otherwise, desire disappears into the realm of daydream.


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