Get the yes

Go for no

Learn to love the no. Welcome it daily. It’s the first step to yes. Keep a quota of how many noes you need every day to get to the yes.

Loving the noes doesn’t feel natural, doesn’t feel good at first, so you have to work at it. It’s contrarian.

The deal is that if you’re not getting enough noes, you’re not asking enough. And if you’re not asking enough, you’re missing out on the yeses.

Work the numbers. Go for no. Get the yes.