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Your recipe counts
What’s your secret sauce? A meal is a meal is a meal – until you meet the right chef. The chef who can take ordinary ingredients and fuse them in an extraordinary combination, in the perfect proportions. It’s not magic, it’s not science. It takes effort and a lot of trial and error to get…
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Why not?
Specialization is for insects. Not for you. Resist spending your life knowing more and more about less and less. Become as diverse as suits you. Become a double or triple threat. Not as a dabbler or dilettante, but to gain skills and competency in what interests and excites you. Why not combine and intersect those…
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It’s what lasts
Hey, check this out. Word of mouth matters. More than you think. It’s organic. It’s viral. Over the long haul, it’s what lasts. It’s not what you say, it’s what others say: About you. About what you create and sell and do. Word of mouth is the spark that ignites and spreads your ideas to…
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Be ready to ride the surge
Labor Day, Schmabor Day. I respect those who work hard – everyone who puts in the time and effort. Everyone who intimately knows the struggle. I also know the easy day was yesterday. Labor Day is a time to recharge, but it’s also a time to get ready to re-engage at a higher level. No…
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Step up to the challenge
You’re the salesperson. Creating the best product or service, being the best in your field, isn’t enough. You have to be better than that. You have to sell you. You have to figure it out. The world won’t beat a path to your door without your personal intervention. You are the chief marketing officer, the…
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It’s always the small stuff
Is it the mountain ahead, or the stone in your shoe? We get focused on climbing the mountain, and miss the pebbles that trip us up. Pay attention to the small stuff too.