Tag: sunk cost

  • Overcoming the Sunk Cost Fallacy

    Opportunity Purchase Theory (OPT) Geoffrey Hale We purchase opportunity. We do not purchase tickets to an event, for example; We purchase the opportunity to attend an event. There is no binding contract, just a use-it-or-lose-it de facto contract with the universe. We are not obligated to limit ourselves to participating in the opportunity we have…

  • Acceptance and Compassion for Self

    “‘Take the ego out of it. Accept what your body and mind can do today, and let it be enough. Have compassion for yourself.’” -anonymous friend quoting yogi Dear Geoff, it’s been a long time since NUCS, but I enjoy reading your writing. You have a very refreshing perspective on life… Right before I moved…