To out-fail is to succeed

“Embrace the F-word.”

Failure.  Success rises from the ashes of failure.

Winning has no meaning without failure.  To win, you must first fail; to win, you must out-fail your competition.  But out-failing by itself is not quite enough.  You must learn from every failure; you must adapt, change, become better in some way.

Many hide from failure; they fear it rather than embrace it.  In doing so, they fail to truly live, to experience all they are capable of becoming.  But not you.  You know you are not ready to succeed until you are first ready to fail.