Why undersell to ourselves?

“Higher goals always attract higher results.” – Lewis Schiff

We constrain ourselves. We undersell, and let ourselves lose in our own self-negotiation. We accept goals that give mere satisfaction rather than pure delight.

If you want more, you first have to sell that idea to yourself. If you don’t believe you’re worthy, if you aren’t convinced you’re capable of reaching higher goals, no one else will either.